What is Variable Data?
With variable data digital printing, you can send one layout file, that produces continually changing printed pieces, without ever stopping the press! You no longer need to create many of separate layout files!

With ONE basic layout file, you can:

  • Reflect changing, personalized text and elements on every
    printed piece.

  • Customize client name, title, company name, mailing address, bar codes, images, or varying coupons or offers.

Data from your detailed database is integrated into your print layout, to tailor your message to specific individuals and clients.

RBK excels at showing you how to fully utilize variable data capabilities, to obtain the best ROI from your mailing piece.


Advantages of
Variable Data Printing

  • Provides a specific and strategic outreach to your desired audience.

  • One-to-one communications are personalized and very affordable.

  • Quick set-up, gets your message to the market faster.

  • Perfect for direct mail marketing campaigns.

  • Increased responses over traditional offset printing.

Increase your response rate (ROI) by 15-40% by combining your variable data with digital printing!















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